Where Is Don Draper’s Apartment? An In-Depth Look at the Fictional Mad Men Residence

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Key Takeaways:

  • Don Draper’s apartment on Mad Men was located at a fictional address of 17B, 783 Park Avenue on the Upper East Side of Manhattan.
  • The lavish mid-century modern apartment was carefully designed to reflect Don Draper’s stylish aesthetic and wealthy lifestyle.
  • While fictional, the apartment décor took inspiration from real 1960s New York City interiors and architecture.
  • The apartment’s layout placed privacy and Don’s home office as central, suiting his secretive nature.
  • Much of the show revolved around scenes set in the apartment, making it an iconic Mad Men location.


The acclaimed television series Mad Men intrigued viewers not only through its nuanced character studies and gripping plot lines but also its transportive mid-century world of sleekly designed sets. At the center of that world stood the enviable Manhattan apartment of the show’s enigmatic lead character, Don Draper. As a fictional ad man living in 1960s New York City, Don Draper’s stylish apartment defined his aspirational lifestyle and provided a revealing window into his complicated psyche. This article will comprehensively evaluate Don Draper’s fictional Manhattan apartment, analyzing its real-world inspiration, interior design, layout, and significance on the show. Discover what design choices and small details made this pivotal fictional residence so evocative of its era and character.

Understanding the meticulously crafted mid-century modern aesthetic of Don Draper’s apartment provides fascinating insight into the cultural tastes and decorating sensibilities of the 1960s. Furthermore, an in-depth look at the apartment’s fictional location and layout reveals how deeply intertwined it was with Don Draper’s secretive tendencies and inner turmoil. Whether you are a Mad Men superfan wishing to immerse yourself once more in Don Draper’s world or simply appreciate outstanding period set design, this article delves extensively into one of the show’s most iconic and narratively important backdrops.

Where Was Don Draper’s Apartment Located?

The first key to understanding Don Draper’s distinctive living space is knowing its specific but fictional Manhattan address. According to the show’s narrative, the apartment was located at 17B, 783 Park Avenue, placing it in the exclusive Upper East Side neighborhood. While 783 Park Avenue does not actually exist, the address would position it among the ultra-wealthy co-op buildings lining Park Avenue in the 60s and 70s blocks. Similarly, the “B” apartment line indicates it was likely a lower floor residence, befitting Don’s understated nature despite his success.

Show creator Matthew Weiner has shared that Don Draper’s apartment was a composite of several actual New York City apartments from the 1960s. The lavish spaces used for inspiration were located in buildings on the Upper East Side, including one owned by a family member of series producer Scott Hornbacher. By creating a fictional but representative address and composite design, the show could portray an aspirational and fitting home for the mysterious ad man protagonist within one of Manhattan’s most exclusive neighborhoods.

Where Is Don Draper’s Apartment? An In-Depth Look at the Fictional Mad Men Residence

What Was the Interior Design Like?

Stepping inside the mid-century modern oasis of 17B at the fictional 783 Park Avenue, the apartment’s stylish aesthetic immediately transports viewers to the 1960s. The interior design choices, from furnishings to color schemes, perfectly reflected the sleek, clean-lined architectural and decorating tastes of the era.

Don Draper’s profession as a successful Madison Avenue ad man also meant his home would need to exude good taste and style while still retaining masculine sensibilities. As a result, the predominant color palette revolved around neutrals like white, black, gray, and brown. Touches of warmth and richness came through in dark wood pieces, leather furniture, and earthy accent colors like tobacco, forest green, and mustard yellow.

Modernist furniture classics – like Eero Saarinen’s Womb chair or Arne Jacobsen’s Egg chair – added signature mid-century style in Don’s living room and bedroom. Abstract art prints and geometric designs adorned walls to complete the sophisticated 1960s aesthetic. Hardwood floors, marble surfaces, brass hardware, and ambient lighting further enhanced the elegant but inviting atmosphere. As period television design goes, Don Draper’s fictional apartment set an impeccable standard.

How Did the Layout and Design Suit Don Draper?

Beyond its faithfully executed mid-century design, the layout and more subtle details of Don Draper’s apartment reflected his enigmatic personality and secretive professional life. As a high-level advertising creative director living a double life, Don valued his privacy and seclusion. This came through in the apartment’s layout, which placed his home office and own bedroom suite in central positions.

Don’s office stood immediately beyond the apartment’s front entry, allowing him to slip away from family or guests into his private workspace. Far from the large, lavishly appointed offices enjoyed by executives, the small, paneled office exuded masculine refinement with its dark wood, leather furniture, and bar cart. Large windows spread natural light throughout the combined kitchen, dining and living room areas, keeping them airy and open while the office and master bedroom remained more intimate.

The placement of rooms and selective use of walls and screens helped differentiate spaces with a sense of privacy and mystery – much like Don Draper’s own compartmentalized personal and professional lives. Built-in storage, display niches, and credenzas allowed Don to tuck away belongings and control what was left out in the open. Rich materials, ambient lighting, and a muted color palette conjured a relaxing yet classic gentleman’s apartment tailored specifically to the enigmatic lead character.

What Key Scenes Occurred in the Apartment?

As a central location for Don Draper, his family, and his extra-marital affairs, many pivotal Mad Men scenes unfolded within the confines of the fictional Park Avenue apartment. From important character moments to private breakdowns to confrontation of secrets, the apartment served as a narrative hub beyond just its visual appeal.

Quieter character-building scenes showed vulnerable sides of Don as he sat alone on his balcony overlooking the city or laid sleepless in bed. His private office saw tense exchanges with colleagues like Peggy Olson along with emotional unraveling as Don’s secrets weighed on him.

The open living room area provided the backdrop for the seemingly idyllic nuclear family dinners with Betty, Sally, and Bobby Draper that sometimes erupted into domestic disputes. Certain affairs and relationships took shape in shadowy corners of the apartment as well. When Betty finally confronted Don about his cheating and secret past, it provided one of the defining scenes as their pristine mid-century life shattered apart.

This fictional interior enviroment allowed layers of Don’s complex persona to slowly unravel before viewer’s eyes in moments big and small. Beyond looking like a million dollars, it was a secretive haven, refuge, and eventually trap for the conflicted lead character.

FAQ About Don Draper’s Iconic Fictional Apartment

What inspired the mid-century design of Don Draper’s apartment?

Don Draper’s swanky Manhattan apartment embodied the clean, refined mid-century aesthetic that rose to popularity in the 1960s. The sleek furniture, abstract art, warm wood tones, and quality finishes took direct inspiration from the modernist architecture and decorating of the period. Real 1960s interior design trends and homes influenced the show’s production team in shaping the aspirational environment.

Did it have a balcony?

Yes, Don Draper’s fictional apartment featured a small balcony just off the living room. The balcony appeared periodically as Don stepped out for a private cigarette break, to gaze pensively over the city, or sometimes to engage in revealing conversations with other characters.

What was memorable about the decor?

Beyond quintessential mid-century pieces like the Womb chair, details like the stone fireplace, wooden screens, marble surfaces, and abstract wall art made the space feel upscale yet warm and inviting. Built-in cabinetry, display alcoves, and ambient lighting created sophisticated touches fitting Don’s persona as an insightful creative director.

Did it change over seasons?

The apartment’s layout and design remained largely consistent over Mad Men’s seven seasons. Minor updates reflected the years progressing into the late 1960s, like added color and patterns. But the core mid-century aesthetic stayed intact, even as fashions changed, reinforcing Don’s character as preferring classic, timeless style.

Was it always so clean and tidy?

Meticulous set design and cinematography portrayed the apartment as an orderly, pristine environment. But a few memorable scenes showed the perfection crack through clutter, stains, and disorder as Don’s life spiraled. This reflected the same dichotomy between his outward success and inner turmoil.


As a fictional stage for the enigmatic lead character of Mad Men, Don Draper’s imagined Park Avenue apartment endures as an iconic show location and quintessential representation of 1960s style. Through its impeccable mid-century interior design, carefully plotted layout, and pivotal scenes, the apartment wove itself into the show’s narrative tapestry beyond just looking glamorous. Details in the decor connected deeply to Don’s secretive personality and compartmentalized professional life. The apartment ultimately provided a rich backdrop against which the story deconstructed the mythic aura around Don Draper. For fans, it remains a nostalgic window into the world of 1960s New York City sophistication and one of television’s most unforgettable fictional interiors.

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